Asian U Students win award in KTB’s Business Ethics Initiative Competition.

A group of Asian University students recently participated in the Krung Thai Bank’s Business Ethics Initiative.

The KTB Business Ethics Initiative consists of various activities aimed at instilling in Thai undergraduate students the knowledge and understanding about the concepts of conducting business on the principles of moral ethics and sufficiency economy philosophy.

The Objectives of Project are to assess the undergraduate students’ knowledge and understanding of moral ethics and management of sufficiency economy philosophy; to instill in the Thai students the knowledge and understanding about the concept of sufficiency economy and business ethics and to conduct the tests of knowledge and understanding through case studies and holding competitions of projects on business operation with ethics under sufficiency economy philosophy.

The 5-student team from Asian University were looking for additional funding to progress their SIFE (Students in Free Enterprise) project. The students have already reached the final round of the Thai national SIFE competition and received an award from SIFE international project directors.

Over 300 teams from Thailand entered the KTB competition, and they first had to submit details of their projects. The qualifying teams, including Asian U then attended “white camps” where they had lectures on business knowledge, ethics and how they relate to a self sufficiency economy. They had to prepare two case studies for real companies (looking at moral as well as the business applications) and they took part in role play exercises, with other contestants. After this, the top 52 teams, including Asian U, went forward to the next round. They had one month to prepare a report and a poster about their project (in this case the SIFE Char-chain project) and after submitting a report, complete with video and photographs, they had to make an 80 second presentation to sell their ideas. After this the team was awarded a 13,000Baht prize, which will be used for additional marketing of the Char-Chain scheme.

The team consisted of students from different years and faculties: Mr Kiatikun Kiatpechara (Pun Pun) BBA year3; Ms Variththa Sanphuang (Pro) BEng year 2; Mr China Tosinthiti (Ninja) BEng year2; Ms Rattiwat Loha (Fang) BBA year 1 and Ms Panchaporn Santi (Mai) BBA year 1.

The pictures show the students at the White camp, making presentations and their poster.